Developing new innovations

Through Learnt Lessons and Experience.

Longcroft Capital is a start-up consultancy that helps start-ups grow their businesses, raise capital, and build exit strategies. Whether you have an innovative idea and don't know where to start or have an established brand but are looking to move forward, our team can help guide you.

Our focus is on environmental, technology and FMCG based start-ups but we are open to any start-up with potential to make positive change.

Through our work with our start-ups we are able to offer investment opportunities to high net worth individuals who are looking for innovative startups to invest in. We are building a portfolio of disruptive start-ups that have the potential to transform their industries. Combining higher risk start-ups with lower risk investments including property, cash holdings and loan securities give our high net-worth investors access to a diverse medium risk portfolio.

Our Mission

Our mission is to be a trusted partner for founders, equipping them with the tools, insights, and resources they need to turn their ideas into impactful businesses. We believe that with the right guidance, every entrepreneur can unlock their full potential and achieve their goals.

Collaboration

We believe in the power of teamwork. By fostering open communication and active partnerships, we work alongside founders to co-create strategies that drive success and innovation.

Integrity

We operate with honesty and transparency in all our interactions. Building trust is essential, and we commit to being ethical and accountable partners in every engagement.

Agility

In the fast-paced world of startups, adaptability is key. We embrace a flexible approach, enabling us to quickly pivot and respond to changing market conditions and emerging opportunities.

Empowerment

We are dedicated to empowering entrepreneurs by providing them with the knowledge, resources, and support they need to take ownership of their business journey and make informed decisions.