

UK Family Office & Consultancy
Our Capital.
Your Momentum.

Longcroft Capital is a UK-based private family office and consultancy. We invest our own family capital and pair it with hands-on support through consultancy and non-executive directorships.
We balance selective start-up venture exposure with lower-risk holdings including property, cash positions, and secured lending to maintain a diversified, medium-risk profile and create long-term value.
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Investing
We invest selectively in responsibly governed, innovation-led start-ups and established businesses where our capital and experience can unlock durable growth.
Consultancy
We provide board-level support across strategy, capital raising, execution, and exit planning—working hands-on with start-ups and SMEs to secure investment and craft credible exit pathways.
Finances
Alongside investing we maintain a diversified portfolio through secured lending/bridging capital. We are able to offer select finance options other than equity investments.

ABOUT US
Longcroft Capital is a UK-based private family office and consultancy. We invest our own family capital—not a fund—and pair it with hands-on support through consultancy and non-executive directorships. Our focus spans environmental innovation, technology, and FMCG, while remaining sector-open to responsible, innovation-led businesses. We balance selective start-up exposure with lower-risk holdings—including property, cash positions, and secured lending—to maintain a diversified, medium-risk profile and create long-term value.





